Nestlē, the world’s largest food and beverage company, has produced an interactive video presentation that walks consumers through its decision to use sustainably produced palm oil, as well as actions the corporation is taking to further improve on the palm oil industry’s working conditions and environmental impact.
In “Beneath the Surface,” the global giant poses this question to consumers: “We give you a peek into our daily dilemmas and ask, what would you do if it were up to you?” The video presentation then describes three dilemmas and asks visitors to choose how they would respond.
The next three questions tackle some of the most emotionally charged palm oil-related topics:
- Should we stop buying palm oil from small-scale farmers who contribute to deforestation?
- Should we buy all plantations to make sure we prevent forced labor?
- Should we complete stop using palm oil in our products from now on?
Consumers are given the option of answering yes or no to each question. The video then explains the pros and cons that underscore Nestlē’s choices. The company provides thoughtful descriptions of current conditions and describes the multi-faceted steps it is taking to bring about positive change.